4 March 2014 8:00 PM, PST | Variety - TV News | See recent Variety - TV News news »

Latenight talkshow host Conan O'Brien will be a first-time host of the 2014 MTV Movie Awards in April, and the Viacom-owned cabler is turning to YouTube supergroup Our2ndLife for a unique series of promotions leading up to and during the event.

The kudocast is set to take place Sunday, April 13, from the Nokia Theatre L.A. Live in Los Angeles. The MTV Movie Awards telecast will air at 9 p.m. Et/Pt.

“After eight years of intense negations, I am honored to announce I am hosting MTV’s second-most prestigious awards show,” said O’Brien, in a prepared statement.

O’Brien, who hosts talkshow “Conan” on TBS, has built a large social presence on Twitter, Facebook, YouTube and teamcoco.com — which MTV said made him a logical choice to target a millennial audience.

On Wednesday, after MTV announces the nominations for the awards, MTV will release “Nominee Rundown,” which »

- Todd Spangler

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