28 February 2014 3:00 AM, PST | The Guardian - TV News | See recent The Guardian - TV News news »

Despite a promising start, ratings for BBC1's The Musketeers are falling and ITV's competitor Mr Selfridge is staying strong. What can be done?

We're now halfway through the first series of The Musketeers, BBC1's jaunty adaptation of Alexandre Dumas's classic tale of sabres and statecraft in 17th-century Paris. It got off to a suitably swaggering start; consolidated viewing figures for the first episode were 9.3m, an impressive total whichever way you slice it, and it has been trumpeted as BBC1's most successful new drama launch since Call the Midwife. A second series was commissioned after three episodes had aired. It even went a bit viral thanks to an infographic that helpfully matched up the unfamiliar new cast with their Dogtanian and the Three Muskehounds counterparts (though it somehow mixed up Porthos and Athos).

But this week things have gone a little wonky. The Musketeers originally went »

- Graeme Virtue

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