12 February 2014 1:26 PM, PST | Variety - TV News | See recent Variety - TV News news »

Talk about an Eye-popping number: CBS has been seeking half a million dollars from advertisers who want to tuck a 30-second commercial alongside the March 31 series finale of “How I Met Your Mother,” according to people familiar with the negotiations.

Not everyone will pay that sum. Advertisers who bought the program during last year’s “upfront” market, when networks seek to sell the bulk of their ad inventory for the fall season, were able to secure ad berths in the finale for between $300,000 and $350,000, according to these people.

Marketers forking over top dollar to be in the “Himym” finale will be paying a significant premium for the show compared to its normal run in the season. According to a recent Variety survey of primetime ad prices for the 2013-2014 season, the average cost of a 30-second spot in the show was $169,364. The series stars Josh Radnor, Jason Segel, Cobie Smulders, »

- Brian Steinberg

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