12 February 2014 1:26 PM, PST | Variety - TV News | See recent Variety - TV News news »

Talk about an Eye-popping number: CBS has been seeking half a million dollars from advertisers who want to tuck a 30-second commercial alongside the March 31 series finale of “How I Met Your Mother,” according to people familiar with the negotiations.

Not everyone will pay that sum. Advertisers who bought the program during last year’s “upfront” market, when networks seek to sell the bulk of their ad inventory for the fall season, were able to secure ad berths in the finale for between $300,000 and $350,000, according to these people.

Marketers forking over top dollar to be in the “Himym” finale will be paying a significant premium for the show compared to its normal run in the season. According to a recent Variety survey of primetime ad prices for the 2013-2014 season, the average cost of a 30-second spot in the show was $169,364. The series stars Josh Radnor, Jason Segel, Cobie Smulders, »


- Brian Steinberg

Report a problem



Similar News Items

"The Walking Dead" (2010)
"How I Met Your Mother" (2005)
Neil Patrick Harris


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners