30 January 2014 4:15 PM, PST | Box Office Mojo | See recent BoxOfficeMojo.com news »

Counterprogramming is the name of the game over Super Bowl weekend this year. Both new releases*That Awkward Moment and Labor Day*are targeted at female audiences that may not be completely consumed by the insanely popular sporting event. Neither movie is poised to really break out, though, and it would be surprising if any title earns over $15 million this weekend.Playing at 2,809 locations, That Awkward Moment could be in a tight race with Ride Along for first place. The R-rated romantic comedy is being sold mostly on the likeability of its three male leads, who have so far achieved varying levels of fame. Miles Teller and Michael B. Jordan have seen their stars rise a bit in the last year thanks to their work in The Spectacular Now and Fruitvale Station; unfortunately, neither of those movies set the box office on fire, and it's unlikely that either actor is much of a draw yet. »


- Ray Subers <mail@boxofficemojo.com>

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