29 January 2014 5:40 PM, PST | Deadline TV | See recent Deadline TV news »

Because nothing says “celebration of TV industry” like a Monday in August, NBC and the TV Academy on Tuesday said they had picked August 25 as the airdate for this year’s Primetime Emmy Awards. NBC yanking the Emmys out of its traditional night-before-the-start-of-the-tv season berth to make way for the network’s Sunday football package is not news — the network has done it twice already, in 2006 and 2010. And both times NBC aired the trophy show on a Sunday in August. But a Monday in August was news and caused a kerfuffle yesterday. Eyebrows were raised until they threatened to disarrange hairlines as the media wondered why a company that had enjoyed recent Emmy success with NBCUniversal-produced Downton Abbey, and that had such high hopes for this year’s Emmys what with Universal TV’s freshman comedy for Fox, Brooklyn Nine-Nine, having cleaned up at the recent Golden Globes, would toss »

- LISA DE MORAES, TV Columnist

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