29 January 2014 9:30 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

Jaguar released a Super Bowl ad highlighting Rp-accented bad guys, but really the British are now seen as quite cuddly

I don't know about you but, when it comes to sociopaths, I like mine with an Oxbridge education. Ideally they should also possess the sort of clipped tones that make vulgarities sound like Virgil and the sort of wardrobe that dresses up deviousness as a gentleman's sport. Oh, and it helps if they drive a Jag.

Obviously, I jest. Disappointing as it is to admit, I can't say I have given the brand-savvy baddy's preferred make of automobile much thought. However, the same clearly isn't true of Jaguar's marketing department. This week the luxury car manufacturer released its first-ever Super Bowl ad, a 60-second spot entitled British Villains. Directed by Tom Hooper of The King's Speech fame, the ad explores why Hollywood bad guys are often played by Brits. From »

- Arwa Mahdawi

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