Laurence Fishburne Returns as ‘The Matrix’s’ Morpheus in Kia’s Super Bowl Commercial

Laurence Fishburne Returns as ‘The Matrix’s’ Morpheus in Kia’s Super Bowl Commercial
Kia has offered up its Super Bowl commercial starring Laurence Fishburne as Morpheus from “The Matrix” franchise.

The 90-second ad promotes the Korean automaker’s new K900 luxury sedan. Fox is charging $4 million per 30-second spot.

“Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again,” says Fishburne, in character, while mimicking his lines from the sci-fi saga.

The commercial will air Feb. 2 during the match up between the Denver Broncos and Seattle Seahawks.

Many marketers buying ad time during the game already have posted their commercials online, including SodaStream, which capitalized on controversy surrounding an edited version of a spot that stars Scarlett Johansson.

See Also: Scarlett Johansson’s Banned Super Bowl Ad Pops Online

Jaguar also has posted its ad featuring Tom Hiddleston, Ben Kingsley and Mark Strong in a Tom Hooper
See full article at Variety - TV News »

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