27 January 2014 7:40 AM, PST | Variety - TV News | See recent Variety - TV News news »

Cable’s Sundance Channel hopes to play up its new spate of TV shows along with its indie-film roots.

Formed in 1996 as a joint venture between Showtime and actor Robert Redford, the network has always been associated with the Sundance Film Festival and the types of movies that appear there. In recent years, however, the cable outlet, now owned by AMC Networks, has developed a noticeable slate of original programming.  As such, starting in February, the network will be known as “SundanceTV.”

The name change takes place in the weeks leading up to the February 27 debut of its newest series, “The Red Road.” Later this year, the network will launch l “The Honorable Woman,” starring Maggie Gyllenhaal along with a second season of  “Rectify,” a series that has garnered some critical acclaim.

Sundance in 2013 launched a broader slate of original scripted series, including “Rectify,” “The Returned,” and “Top of the Lake. »

- Brian Steinberg

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