Jaguar North America has announced the three British thespians to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl Xlviii, along with details of its largest-ever brand and product marketing campaign, called “British Villains,” which introduces the Jaguar F-type Coupe (on sale spring, 2014).
“Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.
Jaguar also previewed its Super Bowl spot with “The Setup,” staring Sir Ben Kingsley, during the CBS and Fox NFL Divisional Playoff games, January 11 and 12. At the end of the commercial, viewers were invited to view “The Setup” on the campaign’s dedicated landing page, www.BritishVillains.com, and use the unique hashtag, #GoodToBeBad to engage with the brand throughout the campaign.