- 12 January 2014, 12:23PM -05:00
- by Caroline Bankoff
See full article at Vulture »
Even people who lack a friend or distant Facebook acquaintance with an HBOGo password will be able to watch tonight's two-part Girls
season 3 premiere within 24 hours: HBO announced that the episodes will be uploaded to the network's YouTube channel at 10 a.m on Monday. HBO's vice-president of social media and marketing told Mashable that making Girls available online for free is part of an effort to an audience that is "increasingly challenging demographic to reach with traditional means." Hannah would be proud.
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