11 January 2014 3:26 PM, PST | Shadowlocked | See recent Shadowlocked news »

This TV spot for the sequel Muppets Most Wanted makes effective use of the juxtaposition between typical unrestrained internet enthusiasm, and the gravelly-voiced intonations associated with serious accolades around awards season. (Thus, it's in line with the playful self-awareness of the brilliant advertising campaign for its successor, The Muppets. And it features an epic trailer announcer saying, “Squeeeeeee!!! Sideways winky-face.”, a treat about as rare as a Melinda May smile or a Joss Whedon show that doesn't get cancelled.)

However, it's not as simple as a binary between fans and critics, as if you're either a fan or a critic; or even a continuum between fans and critics, as if you're somewhere along the line between being a fan and being a critic. Rather, it might be more accurate to consider two dimensions: from high-brow to low-brow, and from appreciation to excoriation (i.e. extreme criticism).

Many of those we'd consider fans (e. »

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