6 January 2014 3:04 PM, PST | Deadline TV | See recent Deadline TV news »

This is becoming a theme at the International CES. Earlier today Netflix said that it will stream 4K content including the next season of House Of Cards to LG TV sets. Now Samsung is raising the stakes unveiling similar arrangements with Netflix, Comcast, Paramount, DirecTV and Amazon — part of its campaign to popularize the new technology with video that’s four times as sharp as conventional HD. The Samsung Uhd [for Ultra Hi-Def] Video Pack will bundle Star Trek and Star Trek Into Darkness, World War ZG.I. Joe: Retaliation, and Forrest Gump. “Users will also be able to download new Uhd content as it becomes available,” the company says. In addition, Comcast will have an app for 4K Internet streams. The company says that it is “working with programmers, including NBCUniversal, to provide a library of 4k Uhd choices for the Xfinity TV 4K app.” Comcast Cable Svp Matt Strauss says that »

- DAVID LIEBERMAN, Financial Editor

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