Celebrity Big Brother launch pulls in 3.3 million | TV ratings - 3 January

Audience for 13th season is slightly down on previous winter series, despite presence of Evander Holyfield and Sam Faiers

Celebrity Big Brother returned to Channel 5 with more than 3 million viewers but a lineup that included newspaper columnist Liz Jones, Towie's Sam Faiers and former world heavyweight boxing champion Evander Holyfield could not quite match last year's winter launch.

The 13th series of the reality show – and sixth to air on Channel 5 since it was axed by Channel 4 in 2010 – drew 3.3 million viewers, a 14.9% share, between 9pm and 11pm on Friday.

It was up on the 2.8 million who watched the start of the previous series, in August last year, but marginally down on the 3.5 million (15.8%) who saw the previous winter run, which started last January.

Although it was down on the 6 million-plus viewers who used to watch the show in its heyday on Channel 4, Celebrity Big Brother was more than
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