Box Office: ‘Paranormal Activity’ Grabs Friday, But Expected to Lose Weekend to ‘Frozen’

Box Office: ‘Paranormal Activity’ Grabs Friday, But Expected to Lose Weekend to ‘Frozen’
Chilling though it may be, it doesn’t look like Paramount’s latest “Paranormal Activity” offering is cool enough to prevent being iced out by Disney’s unstoppable “Frozen.”

More world-building than direct sequel, “Paranormal Activity: The Marked Ones” won Friday with $8.7 million and is looking at around $18 million for the weekend. The start is relatively low for a “Paranormal” film (“Paranormal Activity 4″ earned $15.1 million opening night in 2012, $29 million opening frame). This entry is also the first to bow after Halloween, making it hard to draw a direct comparison.

As is typical for the franchise, “Marked Ones” cost a shoestring $5 million to produce. This means just one day in, Par only has P&A money to recoup at this point.

It’s hard to say at this point the full impact this weekend’s nor’easter blizzard is having on box office totals, but of the three films previously
See full article at Variety - Film News »

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