4 January 2014 7:41 AM, PST | Flickeringmyth | See recent Flickeringmyth news »

Anghus Houvouras on how the media has marketed the 12 Years a Slave poster 'controversy'...

It's one of those stories that generates passion and indignation.  The entire debate steeped in knee-jerk reactions and emotional outbursts.  The story is designed to make you think a great injustice has been perpetrated.  But when you start to examine the story closer, you realize that it's not really a controversy, it's a nontroversy.

The phrase nontroversy has been used for years in politics, when trumped up scandals and accusations are a tactic frequently employed.  A kind of pointless, non-story engineered to generate pageviews and stir heated conversations using the oldest tricks in the book.  

Steve McQueen's new film 12 Years a Slave is premiering in Italy where distributors opted for a poster campaign focusing on some of the A-List talent that populates the supporting cast.  Notably Brad Pitt and Michael Fassbender.   The poster still features »

- Gary Collinson

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