The Best Branded Entertainment of 2013

The Best Branded Entertainment of 2013
Branded entertainment gets a bad rep when it’s more promotional plug than entertaining distraction. But when it’s done well, you get content that connects with consumers in the best way possible — creating goodwill for a company while selling goods at the same time.

The nudge to buy something is what good advertising is supposed to do. But when it comes to branded entertainment, the best examples in 2013 saw marketers take a more casual approach and embrace the soft sell. They’ve learned what works in movies and on TV and put storytelling to good use.

They had to. There are too many distractions now and consumers have itchy trigger fingers with their DVR remotes and computer mouses, ready to hit the skip-ad-button. But the chance to experience a good story and pass it on? Turns out there’s always time for that no matter who’s telling the tale.
See full article at Variety - Film News »

Similar News