27 December 2013 3:49 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

So much for the long tail? Why the high-budget business model – big hits and big risks – is here to stay

It is sometimes said that millions of people can't be wrong. Well, millions of people voted for the Liberal Democrats in the 2010 general election, so this is obviously not a hard and fast rule. But, in the realm of culture, it is always worth considering as a useful corrective to the kind of hipster snobbishness that insists anything very popular can't be good. "Because people are inherently social," the Harvard business professor Anita Elberse points out, "they generally find value in reading the same books and watching the same television shows and movies that others do." What's more, and equally understandably: "People have a taste for winners: if, say, a book is popular and has been widely discussed in the media, consumers have more reason to read it."

The blockbuster, »

- Steven Poole

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