Some fans say they love it -- one writes on Facebook, "This poster is a lot better than the previous poster of Season 4, which includes the liars all dressed up in red coats."
But others find it too airbrushed, with one saying that Spencer (Troian Bellisario, middle right) looks "half Mona, half demon" and another writing that the airbrushing "sends the wrong message."
One person who agrees with the negative reviews is star Ashley Benson (middle left), who plays Hanna on the show. Benson has not been shy about voicing her displeasure with the key art.
"Saw this floating around," she writes on Instagram. "Hope it's not the poster. Our faces in this were from 4 years ago.....and we all look ridiculous.