Even when WWE Raw does a bad rating, it’s still a valuable commodity to the USA network. At three hours the show is an effective stage to sell advertising, and there is little that USA could broadcast in the same slot that would pull the same level of viewership. Raw even in a ratings slump is still an enviable draw. Ufc’s Ultimate Fighter series for example would love to do a “bad Raw rating”.
The problem is, when the rating crashes it’s bad for the wrestling business as a whole. There’s no danger of USA network president Chris McCumber kicking Raw from their Monday night slot, but there is a worry that bad ratings mean downward spirals in general. Low TV ratings are a signal of impending poor ppv numbers, drops in merchandise, and various other descents in WWE business streams.
The issue of “ratings disaster »
- Grahame Herbert
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