4 December 2013 8:56 PM, PST | SoundOnSight | See recent SoundOnSight news »

It’s not easy making a great movie, but it’s even harder making a great trailer. Like all advertising, movie trailers have evolved in the last few decades to become a genuine pop culture event. An effective trailer can do wonders for a film, especially for a film that doesn’t come with a built-in audience. There’s no faster way to create buzz than with a good trailer, and a well made trailer can turn a movie from a first-time director starring a bunch of then-unknowns into the most-buzzed about movie for weeks. Meanwhile a poor trailer can doom a movie right from the start. Every year there are but a few trailers that, independent of the film they’re promoting, capture everyone’s full attention. Here are the trailers of 2013 that were able to do that best.

Please note: This is Ricky’s list. Deepayan’s list will follow next week. »

- Ricky

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