29 November 2013 10:07 AM, PST | Deadline TV | See recent Deadline TV news »

The Spider-Man baloon may have been clipped by a tree, but the ratings for NBC’s Macy’s Thanksgiving Day Parade continued their ascent. After hitting a six-year high in the metered markets last year with a 11.5 household rating, NBC’s 9 Am-noon coverage of the parade anchored by bearded Al Roker and Matt Lauer did one better yesterday, climbing 17% to a 13.5, an 11-year high. NBC’s Thanksgiving dominance extended to primetime with the Steelers-Ravens football game, which drew a 11.8 metered market rating, up 3% from last year, and the network is expected to win the night in total viewers and adults 18-49. ABC’s A Charlie Brown Thanksgiving (1.6 in 18-49) from 8-9:30 Pm ranked in between the network’s two rebroadcasts of the special last year — 2.2 on Thanksgiving Eve and 1.1 on Thanksgiving. It was followed by  Lady Gaga And The Muppets Holiday Spectacular (0.9), which was down 25% from the Michael Jackson »


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