29 November 2013 10:00 AM, PST | Variety - Film News | See recent Variety - Film News news »

Wherever you go in town this time of year you’re likely to run into a filmmaker. Or an actor. Or at least a producer.

It’s not that normally inaccessible movie stars are suddenly becoming pedestrian friendly. It’s just that in this corridor of time known as awards season, “face time” takes on great import for those who have a shot at a nomination. So they’re out there pitching their wares to prospective voters like salesmen with their fall line.

Face time takes on many different forms — Q&A sessions, cocktail receptions, dinner parties and, of course, the nonstop ritual of hosted screenings. Such figures as Emma Thompson, George Clooney or Tom Hanks become instantly ubiquitous, but this year far more so than in previous campaigns. The reason: Most studios are curtailing their ad budgets and relying much more on promotion to push awards contenders. And the »


- Peter Bart

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