29 November 2013 7:16 AM, PST | The Hollywood Reporter | See recent The Hollywood Reporter news »

London – A black funeral hearse with a floral arrangement spelling out the name "Sherlock" and the date 01/01/14 cruised around the British capital on Friday. It was part of a BBC promotion heralding the return to U.K. screens of the hit detective show of the same name starring Benedict Cumberbatch and Martin Freeman as Sherlock Holmes and John Watson, respectively. The London hearse also carried the hash tag #sherlocklives in the funeral driver's window. The new season picks up two years after Holmes was last seen falling from a building in season two's finale, "The Reichenbach Fall."

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- Stuart Kemp

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