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Feature Ryan Lambie 27 Nov 2013 - 07:05

We take a look back at the way the web was used to make The Blair Witch Project a hit, and the era of viral film marketing it began...

In October 1997, a small group of young actors and filmmakers emerged from a state park in Maryland with approximately 19 hours of rough, handheld video footage. Those grainy images, edited down to around 90 minutes over the course of eight months, would eventually become The Blair Witch Project, a $22,000 movie which went on to make more than $248m at the box office.

The Blair Witch Project wasn't the first found-footage film ever made, and neither was it the only such film released in the late 90s. It certainly wasn't the first piece of American horror to pass itself off as a true story, either - Edgar Allan Poe was passing tales off as fact in the 19th century. »

- ryanlambie

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