26 November 2013 7:37 AM, PST | LatinoReview | See recent LatinoReview news »

Variety has done a big write-up on DC’s efforts to make Aquaman a relevant, viable character in today’s superhero-obsessed marketplace. Despite being one of the longest running, and most recognizable comic book characters- with a history that goes back over 70 years- he has failed to find his footing in contemporary pop culture. DC, and their owners over at Time Warner, want to change that. They want to elevate the “King of Atlantis” to the point where a film or TV adaptation about him would be a hot commodity.

“He’s a priority character for the company,” says DC Entertainment’s chief creative officer Geoff Johns. “There is no doubt in my mind that this is one of the most well-known characters among superheroes, and in popular culture,” he added. Johns, who’s about to wrap up the nearly three years of work he’s put into reviving the character’s comic books, »

- Mario-Francisco Robles

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