This morning, a press release sailed into journos’ mailboxes with a subject line that read in all caps: “The X Factor Continues to Thrive Across the World” (caps left out of this article’s text for purely aesthetic purposes).
What the email should have had, in addition to this enthusiastic proclamation, was an asterisk along with the following footnote at the bottom of the message:
*Well, except for in the U.S.
First, the good news for the format, which hails from Simon Cowell and FremantleMedia: The 9-year-old franchise is now produced in 45 countries, including recent launches in Israel, Indonesia and Portugal. In Israel, “The X Factor” can log as high as a 45% audience share, beating out fellow singing competition show “Rising Star” (which was recently greenlit in the States by ABC).
“The X Factor” continues to rank as one of the top shows in Denmark, Hungary and Ukraine, and »
- AJ Marechal
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