21 November 2013 11:15 AM, PST | Vulture | See recent Vulture news »

Your second music-video innovation of the week comes from Pharrell, who went out and made like nine (we're still counting) different music videos for his Despicable Me 2 track "Happy." They are all wound together — with videos from a lot more very happy people, including Magic Johnson, Steve Carrell, and Tyler the Creator — in an interactive video not unlike Christian Marclay's "The Clock": it's 24 hours long; you can start and stop watching it whenever you like; it will teach you something about time and emotions. Our favorite hour so far is 3 p.m., when Pharrell does goofy dance moves in front of a choir, but maybe you will prefer 3 a.m., when Pharrell does goofy dance moves with some animated characters. There is plenty more to like, though — 24 hours' worth. »


- Amanda Dobbins

Report a problem



Similar News Items

Steve Carell
Pharrell Williams
Despicable Me 2 (2013)


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners