21 November 2013 11:15 AM, PST | Vulture | See recent Vulture news »

Your second music-video innovation of the week comes from Pharrell, who went out and made like nine (we're still counting) different music videos for his Despicable Me 2 track "Happy." They are all wound together — with videos from a lot more very happy people, including Magic Johnson, Steve Carrell, and Tyler the Creator — in an interactive video not unlike Christian Marclay's "The Clock": it's 24 hours long; you can start and stop watching it whenever you like; it will teach you something about time and emotions. Our favorite hour so far is 3 p.m., when Pharrell does goofy dance moves in front of a choir, but maybe you will prefer 3 a.m., when Pharrell does goofy dance moves with some animated characters. There is plenty more to like, though — 24 hours' worth. »

- Amanda Dobbins

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Despicable Me 2 (2013)

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