21 November 2013 9:21 AM, PST | Thompson on Hollywood | See recent Thompson on Hollywood news »

The latest high-profile project to take the crowdfunding route is the Roger Ebert documentary "Life Itself," to be directed by Steve James ("Hoop Dreams," "The Interrupters") and executive produced by Martin Scorsese. But unlike Spike Lee, Zach Braff or the "Veronica Mars" project, "Life Itself," based on Ebert's memoir of the same title, is heading to Indiegogo.  As of writing this, the "Life Itself" campaign has raised a bit over $7,000 in its second day of funding. Creativity has clearly gone into its conception, with a cool goal of hitting 7,202 backers -- the same number of reviews Ebert wrote throughout his lifetime. As part of the thank you process once the campaign is over, each backer will be notified of which review number their backer number corresponds to. And will get an early shot at streaming the movie --before everyone else. The main obvious appeal of Indiegogo over Kickstarter is its flexible funding option. »

- Beth Hanna and Ryan Lattanzio

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