21 November 2013 8:15 AM, PST | Variety - TV News | See recent Variety - TV News news »

Hollywood is filled with executives who honed their chops on Madison Avenue. Dick Wolf, builder of the famous “Law & Order” franchise, toiled away at an ad agency writing slogans for Crest toothpaste. Adam Stotsky, president of NBCUniversal’s Esquire, once worked for a big agency called Fallon. Sometimes, an ad man likes to dabble in a glitzier world: Phil Dusenberry, a creative executive at Bbdo known for his work on Pepsi, adapted the script for 1984 baseball film “The Natural.”

Now those worlds are set to mix even further. Ad agencies have long worked to produce various pieces of video content, even full-blown TV programs, but the growth of video platforms has heightened demand for those services, which have been seen as a side business for agencies.

“The agency model is evolving,” said Jon Hamm (no, not the actor from ad-agency drama “Mad Men”), chief creative and innovation officer of Momentum Worldwide, »


- Brian Steinberg

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