20 November 2013 5:54 AM, PST | Variety - TV News | See recent Variety - TV News news »

Comcast has launched the Xfinity TV Store — offering subscribers select movies for purchase several weeks ahead of DVD release – marking the cable giant’s entry into the electronic sell-through market to compete with iTunes, Amazon.com, Walmart’s Vudu and others.

Comcast’s new service offers titles for purchase on TV or online “weeks before they are available on DVD or for rental,” the company says on its marketing site. The cableco adds: “You can’t do this with satellite.” News of the forthcoming launch of the digital storefront leaked out last week.

The nation’s No. 1 pay TV provider, with 21.6 million video subscribers as of the end of September, is trying to carve out a piece of the $18 billion homevideo market. Comcast plays up the service as appealing to consumers who want to watch a title repeatedly, with the ability to watch them offline, as well as access to movies in “early Est” windows. »


- Todd Spangler

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