15 November 2013 4:08 PM, PST | The Guardian - TV News | See recent The Guardian - TV News news »

Iceland boss Malcolm Walker banned artificial additives from his stores, and pays his staff more than most – but still sells doner kebab pizzas for £1 and balks at the living wage. So what is it that really drives him, altruism or profit? It's complicated

When the chauffeur- driven company Bentley with the personalised plates – 1Ce, of course – collected me from the station, I wasn't expecting its owner to call me a twat or "do a Saatchi" and mock-strangle me. I wasn't expecting to find a nude calendar in his boardroom toilet, either – but with hindsight I don't know why not. Businessmen are very powerful – this one is worth hundreds of millions and employs 25,000 people – so obviously it's important to try to understand their world. But they are often such unfathomable personalities. On this occasion I'd have about as much chance making sense of a hippopotamus, and the incomprehension is definitely mutual. »

- Decca Aitkenhead

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