Starz Intros New Encore Channels To Tap Into African American & Latino Audiences

Starz Intros New Encore Channels To Tap Into African American & Latino Audiences
Starz is looking to broaden its Encore family of channels with a new pack of offerings that, as stated via press release from the network, will bring programming enhancements to further super-serve the nation's evolving demographics and focus on groups who over-index in viewing within the premium pay TV category. Beginning December 2, 2013, subscribers can look forward to the following changes: Encore Black Replaces Encore Drama – Showcasing popular programming for the African-American community, Encore Black will bring a terrific combination of commercial-free premium movie content, comedy such as "Martin Lawrence's 1st Amendment Stand Up," and the introduction of TV favorites including: "What's Happening!!," "Diff'rent Strokes," "227," and "Amen." Encore Black will be originated in HD and service the strong viewership from the African-American community, which has historically over-indexed on premium channel viewership. The December launch will spotlight...

...
See full article at Indiewire Television »

Similar News