7 November 2013 9:42 AM, PST | Variety - TV News | See recent Variety - TV News news »

The Marvel-Netflix deal to adapt a quartet of second-tier characters as series highlights the super-sized challenge these companies face when it comes to mining their libraries — something DC has learned, at times the hard way.

Or, put another way, if you can’t name your favorite Luke Cage-Iron Fist story — or don’t even know they once teamed up in the same comic — it might take a little bit of salesmanship to convince you to give a damn about their migration to the screen, TV, computer or otherwise.

In a sense, the original “Iron Man” was something of a fluke — a visually arresting character enhanced by the perfect casting of Robert Downey Jr. Since then, however, there have been plenty of cautionary tales, including big-screen adaptations of “Green Lantern” and “Jonah Hex” on the DC side of the ledger, or before that Marvel’s multiple stabs over the last quarter-century »

- Brian Lowry

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