November will be a big month for Amazon, with their first two original productions set to launch.
On Monday (Nov. 4), Amazon revealed that "Alpha House" and "Betas" will premiere Nov. 15 and Nov. 22, respectively. The first three episodes of each series will be made available to all Amazon customers for free, with the ensuing episodes released one week at a time exclusive on Amazon Prime Instant Video.
Amazon's distribution plan differs from competitor Netflix's all-at-once strategy, with Roy Price, director of Amazon Studios, explaining, "We will release three episodes upfront for all customers so they can try out the shows and get to know the characters. Then we will release new episodes via Prime Instant Video week by week so that customers can chat about the shows and build up anticipation. We're constantly experimenting and trying new things--and we're eager to hear customers' feedback on this model."
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