The Marvel franchise in Australia is growing by leaps and bounds, judging by last weekend.s brawny debut of Thor: The Dark World.
The superhero adventure which stars Chris Hemsworth, Natalie Portman, Anthony Hopkins, Tom Hiddleston and Idris Elba, amassed $7.2 million from Thursday to Sunday, and $7.4 million including previews.
The 4-day figure was 34% bigger than the $5.3 million opening of Thor in 2011, prompting one exhibitor to observe, .After Captain America: The First Avenger and Iron Man 3, the Marvel franchise is getting bigger..
The Marvel film virtually singlehandedly boosted the total B.O. by 46% to $13.5 million after a few flat weeks. In second spot, high seas drama Captain Phillips steamed ahead to $4.5 million after its second weekend, easing by 32%, taking $1.5 million.
Lee Daniels' The Butler opened with a mediocre $849,000 on 184 screens, perhaps not surprising for a drama with a very Us-centric subject, the tale of a White House butler who served seven Presidents, »
- Don Groves
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