29 October 2013 1:42 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Buying companies like Classic Media and AwesomenessTV, and expanding into new areas of business, has changed the way DreamWorks Animation reports its quarterly results.

“We are introducing four new reporting segments — feature films, television series and specials, consumer products and all other — to align with the ways in which we operate DreamWorks Animation’s business today,” said Lew Coleman, chief financial officer of DreamWorks Animation while announcing the company’s third quarter performance. “Our financial reports will now include revenue and gross profit contributions from these segments, which we believe will also serve to provide more detail behind our growth and diversification efforts going forward.”

DreamWorks’ films generated revenue of $120.7 million and gross profit of $55.4 million for the third quarter, which ended Sept. 30.

“The segment remains at the core of the business,” said DreamWorks Animation CEO Jeffrey Katzenberg during an earnings call with Wall Street analysts.

Despite the disappointing box office performance of “Turbo, »

- Marc Graser

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