Box-office takings lifted by 13% to $16.7 million last weekend, powered by an impressive launch for Gravity, a strong hold by Grown Ups 2 and sizable contributions from the children.s/family films during school holidays.
Gravity, Alfonso Cuarón's 3D outer space thriller starring Sandra Bullock and George Clooney, raked in $3.54 million. Pro-rata, that wasn.t as stellar as the Us opening of $US55.8 million, a record for October. However 70% of the receipts in the Us came from 3D locations, including 323 IMAX screens, compared with 59% in Australia. That discrepancy prompted one Australian distributor to lament that some Australian cinema operators are not embracing 3D with the same enthusiasm as their Us peers. Or perhaps Aussies are less willing to pay the premium for 3D.
The thriller.s grosses in Oz on Sunday were just 12% lower than Saturday, whereas most other titles were down by 20% or more, which suggests the film will »
- Don Groves
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