6 October 2013 12:30 PM, PDT | The Wrap | See recent The Wrap news »

The bilingual comedy “Pulling Strings” is the latest movie to target Hispanic audiences in the U.S. and connect at the box office. The romantic comedy about a Mexican mariachi and an American embassy employee, from Lionsgate’s Pantelion Entertainment, was on 387 screens and took in $2.5 million. That’s a $6,460 per-theater average, better than any film wide release except for “Gravity.” Also read: How ‘Gravity’ Revolutionized Visual Effects and Blasted Sandra Bullock Into Space It’s also the second-largest opening ever for Pantelion, behind “Instructions Not Included,” which in August opened to $7.8 million and has gone on to become the highest-grossing Spanish-languag film. »


- Todd Cunningham

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