26 September 2013 11:15 AM, PDT | FilmSchoolRejects.com | See recent FilmSchoolRejects news »

First came Tangled. Then came Wreck-it-Ralph. Now, Frozen might just be the film to cement Disney’s return to the world of quality animated features. Because these things are decided in threes, apparently. The first theatrical trailer for Frozen has just been released, and it may just be the trailer, but the classic Disney vibe feels a little subdued. Were Frozen not a fairy tale – and it is, being loosely based off Hans Christian Anderson‘s “The Snow Queen” - the emphasis on humor might be a little overwhelming. The set up we’re given for the story is especially hokey, with some boilerplate narration and a whole lot of hokey puns. “Ice Guy” or “Nice Guy”? “Snow Man” or “No Man”? I thought society had already moved past this after the abomination that was Bee Movie. But while this trailer may be heavy on the gags and light on the Disney magic, the »

- Adam Bellotto

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