The magazine made the declaration in its October 4 issue, where writer Tatiana Siegel posits that it's impossible to get the genre greenlit these days because it's no longer lucrative at the box office. Siegel spoke with several Hollywood bigwigs who confirmed her thesis, with one producer summing up the dire straits of the rom-com thusly: "The meet-cute is dead."
THR notes that rom-coms no longer earn enough money to make big budgets (or any budget, really) feasible, citing the recent examples of "The Five-Year Engagement," "The Big Wedding," and "What to Expect When You're Expecting," none of which recouped their costs at the box office.
"As studios increasingly focus on films that can be sequelized and play in overseas markets, the one-off, dialogue-dependent rom-coms are a difficult sell," Siegel explains. "In addition, the decreasing appeal of young