17 September 2013 9:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Mark Burnett’s One Three Media is run like a family business — albeit one with a well-heeled new member in Hearst Corp.

Burnett by design has kept the company lean at its core, with about 30 full-time staffers, so as to maintain focus on quality not quantity.

Burnett and Hearst each own 50% of One Three under the agreement forged in 2011, with Burnett holding operating control of the company. One Three chief operating officer Brian Edwards, who joined Burnett in 2009 after stints at Relativity Media and DreamWorks, is the boss’s right hand on all things business.

“Hearst liked our approach and didn’t want to upset it,” Edwards says. “They’re involved but not intrusive. It’s a terrific partnership.”

Hearst has undergone significant changes since the deal was struck. Former Hearst Entertainment topper Scott Sassa, who wooed Burnett for years, exited in March. In June, Steven Swartz succeeded Frank Bennack Jr. »

- Cynthia Littleton

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