However, Disney is providing incentive for movie-goers to bring iPads to their Sept. 20 theatrical re-release of the movie.
Dubbed “Second Screen Live,” Disney has created an app which will allow viewers to interact with the 1989 classic taking place in select theaters. According to the app’s trailer, participants will be able to play games, compete with fellow audience members and sing along with the movie.
Disney and Apple have had a long-running close relationship, with Disney recently honoring late Apple CEO Steve Jobs with a Legends award. Disney president and CEO Bob Iger also holds a spot on Apple’s board, and Jobs had a seat on Disney’s board of directors.
The theater run comes before “The Little Mermaid’s” Oct. 1 Blu-ray release. “The Little Mermaid: Second Screen