22 August 2013 1:55 PM, PDT | Tubefilter.com | See recent Tubefilter News news »

The Academy of Television Arts & Sciences Interactive Media Peer Group has announced the five digital media programs that have won this year's crop of Creative Arts Emmys. Among the usual suspects (online TV companions, TV channel mobile apps, etc.), one plucky YouTube series stands out: The Lizzie Bennet Diaries. The Streamy winner added the Emmy for Original Interactive Program to its trophy case, becoming one of the most popular web series to ever win an Emmy statuette. Lizzie Bennet's transmedia elements--including its characters Twitter accounts and the entire world created around the series and its spinoffs--play crucial roles in securing the Emmy. Last year's Original Program, Dirty Work, also included copious viewer interaction, and the Academy seems inclined to reward online programs that successfully turn storytelling into a game, and thanks in large part to its rabid, active fanbase, Lizzie Bennet seamlessly pulled off that fusion. Three other digital programs »

- Sam Gutelle

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