A&E had the competition ducking for cover Wednesday, as its redneck reality smash “Duck Dynasty” kicked off its new season with a whopping 11.8 million viewers — the largest audience ever for a non-fiction cable series.
The show about a Louisiana family also set an A&E record as the biggest telecast in the network’s history in all key demos.
In adults 18-49, “Duck Dynasty” did a huge 5.0 rating (roughly 6.3 million viewers in the age group), up 26% from last year and a higher same-night rating than any series telecast on television since an April 15 episode of NBC’s “The Voice.”
The only cable reality show to ever draw more adults 18-49 was TLC’s “Jon & Kate” in June 2009 (6.5 million).
Among adults 25-54, “Duck Dynasty” drew 6.3 million viewers to top the previous cable reality record set by “Trading Spaces” nearly 10 years ago.
A&E is certainly striking while the iron is hot, »
- Rick Kissell
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