With hundreds of drive-in theaters expected to close at the end of the year once studios stop distributing 35mm film prints, Honda is backing a national effort to save the screens built around car culture.
“Project Drive-In,” sponsored by Honda, aims to save as many drive-ins as possible that haven’t been able to make the switch to digital projection, and will supply at least five drive-in theaters with the projectors.
Individuals can vote to determine which theaters will receive the projectors at http://www.projectdrivein.com.
Voting began Aug. 9 and ends on Sept. 9.
The five winning theaters will be revealed shortly after that, with each theater hosting a special screening of Sony Pictures Animation’s “Cloudy with a Chance of Meatballs 2,” out Sept. 27.
“Cars and drive-in theaters go hand-in-hand, and it’s our mission to save this decades-old slice of Americana that holds such nostalgia for so many of us, »
- Marc Graser