2 August 2013 4:52 PM, PDT | Zap2It - From Inside the Box | See recent Zap2It - From Inside the Box news »

Comedy Central is really upping the ante for their next celebrity roast, setting James Franco in their crosshairs with an assist from his buddy Seth Rogen.

The network announced on Friday (Aug. 2) that Rogen had been tapped to serve as Roast Master for the "Comedy Central Roast Of James Franco," which will tape on Aug. 18 and premiere on the network over Labor Day weekend.

Pals since their days on the 1999 cult face "Freaks and Geeks," Rogen is an inspired choice to lead the well-natured ribbing Franco is sure to receive from whomever Comedy Central finds to sit on the dais.

Are you looking forward to watching Rogen serve as Roast Master of Franco's roast?

The "Comedy Central Roast of James Franco" will premiere Monday, Sept. 2 at 10 p.m. Et on Comedy Central. »

- editorial@zap2it.com

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