18 July 2013 5:47 AM, PDT | Digital Spy | See recent Digital Spy - TV news news »

Joey Essex is reportedly planning to quit The Only Way Is Essex to join the next series of I'm a Celebrity... Get Me Out of Here!

The 22-year-old, who recently confirmed that he has been approached to enter the jungle, feels ready to leave Towie after the next series to capitalise on his popularity, The Mirror reports.

TV execs apparently believe he could be a successful TV star outside of Towie, like his former cast-mate Mark Wright, who finished second on I'm a Celeb in 2011 and went on to front several shows for ITV2.

Essex's only reservation is said to be the fact that he'd have to give 15% of his appearance fee to Towie creators Lime Pictures in line with the production company's contract.

He previously said of his potential involvement with the show: "I would cry my eyes out in I'm a Celebrity.

"They have approached me. I'd consider »

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