Will del Toro's Monster Movie Pass $50M at Us/Canada Box Office?

Pacific Rim box office: Guillermo del Toro’s monster movie to reach $50 million in North America? (Photo: A shirtless Charlie Hunnam uses his biceps to scare off the Kaiju in Pacific Rim) Could Guillermo del Toro’s Pacific Rim reach $50 million at the domestic box office by Sunday evening (July 14, 2013)? Thursday evening and midnight shows brought in a somewhat better-than-expected $3.6 million according to studio estimates found at Box Office Mojo. Comparisons to Ridley Scott’s Prometheus, which took in $3.56 million from midnight screenings in early June 2012, are iffy; after all, Scott’s horror sci-fier was rated R, and, unlike Pacific Rim, it wasn’t sold as a cinematic fanboy event along the lines of Michael Bay’s Transformers movies, or Man of Steel, The Avengers, The Dark Knight Rises, and the like. And fanboy events (much like fangirl events, e.g., the Twilight movies), unless accompanied by phenomenal word of mouth and highly positive reviews,
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