Cc:Stand-Up Direct launched Thursday with 22 original one-hour specials featuring comedians including Daniel Tosh, Anthony Jeselnik, Chris Hardwick, Nick Kroll, Jeff Ross and John Mulaney. Users can stream or download the DRM-free specials, all of which previously aired on the TV network, across a variety of devices.
According to Erik Flannigan, Evp of multiplatform strategy and development for Comedy Central parent Viacom Entertainment Group, “This is a platform that is really a partnership with comedians,” who increasingly want to reach fans directly. “Our mantra when we started this project was, ‘How can we take the friction out?’”
Comedy Central is just the latest entrant to the growing sector of digital services powering direct-to-fan content, a format first popularized in December 2011, when Louis C.K.