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Cologne, Germany – German media group Bertelsmann and U.K.-baed Pearson have completed the merger of their American trade book-based publication arms, Random House and Penguin, to create a new publishing giant, Penguin Random House. The deal, first announced last October, will see Bertelsmann hold 53 percent of the newly merged company, with Pearson controlling 47 percent.  The new company is now operating at the penguinrandomhouse.com. The company is using a logo that essentially pairs the two old logos side-by-side (shades of the problems Mad Men's Sterling Cooper & Partners had coming up with a

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- Scott Roxborough

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